Merchandising Requirements - Maine

Merchandising

Merchandise product to the schematic you see when arriving for service

• Do not make changes to the way the product is set on the shelves

Planograms are also referred to as shelf schematic or a modular.

A planogram is a basic merchandising plan set by the retailers merchandising department.

The purpose of a planogram is to display uniformity and organization for consumer-packaged goods. It will also maximize consumer impact, creating a banner effect at times to your brands

The following are three commonly used sets: • Vertical or Ribbon set • Horizontal or Family Style set • Combination (Vertical & Horizontal)

Example of a vertical plan-o-gram

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