Merchandising Requirements - Maine

Purpose of a secondary displays

• Create a point of interruption (POI) to consumers shopping outside the commercial bread section • Increase sales velocity on promotional products to break even on discounted retail pricing • Improve brand awareness and increase availability • Obtain trial to your product from consumers not necessarily shopping for your category

▪ Merchandise and stock only the products that are approved to be on the display.

▪ Review the existing assortment and signage on the display to determine what the products are included in the promotion

▪ Ask a manager if you have concerns on whether a particular product or brand should be stocked on a display

▪ If there are multiple products on a display, stock the same products grouped together on the same shelf or section of the display. i.e., Nature’s Own Honey Wheat should be stocked on the same shelf in an organized, consistent fashion – billboard effect ▪ Avoid scattering different color patterns of products on displays. It creates a messy look and deters consumers from shopping off-rack displays

▪ Properly rotate by stacking older dated product on top of newer dated product (First In, First Out)

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