Merchandising Requirements - Maine

Product Rotation and Backroom Standards

Merchandise product on shelves and displays per Flowers Bakeries rotation requirements and retailer plan-o-gram requirements ▪ Ensure shelves and displays are stocked fully, from the back of the shelf or display to the front edge ▪ “TUCK the Tails” of bread and bun products for merchandising excellence ▪ Do not stock product to hang over any portion of the front edge of the shelf ▪ Handle the product with care being cognizant not to damage ▪ Do not stack breads or rolls more than 2-high on the shelf ▪ Stock product neatly and organized on shelf or display ▪ Do not pile products behind others, jamming shelves where product doesn’t belong. Each product has a designated capacity/allocated space. ▪ Place older products on high traffic displays or best-selling positions ▪ Stock older dated products to be purchased first, with newer dated product stocked behind or underneath (First in, First Out) ▪ Ensure sellable backroom stock is group by product with top trays being first to shelf of each product (First In, First Out) ▪ Organize and stack empty trays by color and type ▪ Ensure all empty tray stacks are placed on dollies ▪ Place empty trays and dollies in the assigned location for pickup

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