Merchandising Requirements - Maine

STORE ARRIVAL

Ensure name badge with company logo is worn on front of shirt or jacket Check in with a member of store management, sign into the vendor log if required • Example – Hello, My name is Reps Name , representing Flowers Bakeries and I am here to stock and straighten out Flowers Bakeries brands at your store. I wanted to check in to let you know I will get started with straightening out and stocking any product to your shelves and displays. I’m going to look around the store but are there any displays you aware of that need to be stocked?

DETERMINE STOCKING LOCATIONS

Determine where sections and displays are to stock and then locate sellable product in the store's backroom storage area to bring out to the sales floor • Locate older dated product to be stocked first (First In, First Out) • Bring 1 – 2 stacks of product at a time on to the sales floor to stock • Return empty trays to the backroom, bringing out an additional 1 -2 stacks

EFFECTIVELY MERCHANDISE PRODUCT

Merchandise product on shelves and displays per Flowers Bakeries rotation requirements and retailer plan-o-gram requirements • Ensure shelves and displays are stocked fully, from the back of the shelf or display to the front edge • “TUCK the Tails” of bread and bun products for merchandising excellence • Do not stock product to hang over any portion of the front edge of the shelf • Handle the product with care being cognizant not to damage • Do not stack breads or rolls more than 2-high on the shelf • Do not pile products behind others, jamming shelves where product doesn’t belong. Each product has a designated capacity/allocated space • Place older products on high traffic displays or best-selling positions • Stock older dated products to be purchased first, with newer dated product stocked behind or underneath (First in, First Out) • Ensure proper signage is placed on shelves and displays for promotions Ensure sellable backroom stock is group by product with top trays being first to shelf of each product (First In, First Out) • Organize and stack empty trays by color and type • Ensure all empty tray stacks are placed on dollies • Place empty trays and dollies in the assigned location for pickup ORGANIZATION AND BACKROOM STANDARDS

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